struggle bus shots

“Ever go into a liquor store and know you want a drink, but have no idea what you would like? Even worse you have no idea what liquor goes with what? or what mixes the best together? well rest assured I have a drink.. or drinks for you. Introducing the new brand that takes away buyers fatigue and stress by creating a unique drinking experience created for new drinkers and adventure seekers.”

Introducing “Struggle Bus Shots” this is a monthly subscription of the pre-made mix drinks designed to broaden the horizons of new drinkers without forcing you to invest in a full bottle of liquor that you have no idea if you will like. Each package has a liquor of the month and four different ways drink it. Created with college students in mind made for everyone to enjoy! cheers!!!

This was for an assignment in a package design class at Towson University. I designed this product from the labeling to the coloring in each bottle to even the physical carrying case. This is intellectual property of Kristina Jefferson. the only thing i did not create is the re purposed bottles.